EscaladE
Shopify SEO Agency
Specializing in Shopify natural referencing, EscaladE is a new generation SEO agency that optimizes your online visibility.
How Escalade SEO optimizes your Shopify SEO for better organic referencing?
The beginnings of Shopify, leader in e-commerce
Shopify has become a go-to source for e-commerce, helping businesses of all sizes build and manage their online stores. Here's a look back at the history of the platform and how it's evolved into a key solution for entrepreneurs and brands.
Origin of the idea
Shopify's story begins in 2004 in Canada, when Tobias Lütke, Daniel Weinand and Scott Lake wanted to sell snowboarding equipment online. However, they quickly realized that existing e-commerce solutions did not meet their expectations.
Creating Shopify
In 2006, after developing a custom platform for their own store, Lütke and his partners decided to market their technology under the name Shopify. The goal was to simplify the creation of e-commerce sites to allow other entrepreneurs to launch their online store without technical complexity.
Shopify Expansion and Growth
Rapid development
Shopify is growing rapidly due to its ease of use and intuitive interface. In 2009, the company launched an API that allowed developers to create apps, enriching the features available to users.
The IPO
In 2015, Shopify went public in New York and Toronto. This marked a major turning point in its history, giving it increased international visibility and the financial means to continue its expansion. Today, millions of merchants use Shopify for their online business.
Shopify, a constantly evolving platform
Shopify has continued to adapt to the demands of businesses of all sizes. Whether for small stores or large brands, Shopify offers a variety of features such as Shopify Plus, designed for large businesses.
The company is also investing in innovative solutions like artificial intelligence and automation, facilitating the customer journey and optimizing performance. These advancements are increasing the interest for businesses looking for a Shopify website builder solution and a Shopify SEO agency.
E-commerce businesses that leverage Shopify know how crucial it is to have good online visibility to attract customers and generate sales. At Escalade SEO, we support these businesses in the development of their Shopify site by offering tailor-made SEO optimization services. Our expertise in Shopify SEO, Shopify digital marketing and Shopify development allows our clients to maximize their online presence and improve their performance. Discover how our developers and SEO specialists can help you achieve your goals.
Why is SEO crucial for Shopify?
Shopify SEO is essential to make your online store visible on search engines like Google. Unlike other platforms, Shopify offers basic SEO tools, but in-depth optimization by experts like those at Escalade SEO can make a huge difference. Our goal is to improve your ranking in search results while attracting qualified visitors to your site. The more visible you are, the more likely you are to generate sales.
We have integrated AI tools that help us position our clients at the top of search results.
By automating analysis processes, AI enables better understanding and exploitation of search data, thus facilitating the development of more efficient and effective SEO strategies.
Artificial intelligence to optimize SEO
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Why is SEO so important?
How Escalade SEO optimizes your Shopify SEO?
Technical analysis of the Shopify site
The first step in our Shopify SEO approach is to perform a technical audit of your site. Our developers identify the blocking points that could harm your natural referencing, such as long loading times, errors in HTML tags, or broken links. We then propose solutions to optimize each technical aspect of your Shopify site.
Optimizing tags and metadata
Proper optimization of HTML tags, titles, descriptions, and metadata is crucial to appear in search results. Our SEO specialists make sure that all your Shopify pages are properly tagged with relevant keywords like SEO Shopify or Shopify organic referencing.
Semantic Lever
Semantic aspects also play a key role: the quality and richness of the content, the architecture of your site, the structuring of the text, as well as a relevant use of keywords.
Technical Lever
Google evaluates several technical aspects of your site, such as loading speed, duplicate page handling, 404 error correction, and mobile compatibility.
Reputational Leverage
Semantic aspects also play a key role: the quality and richness of the content, the architecture of your site, the structuring of the text, as well as a relevant use of keywords.
Why use Escalade SEO for your Shopify site?
Using Escalade SEO for your Shopify SEO ensures that you benefit from in-depth expertise in optimizing your online store. Our Shopify developers and Shopify SEO experts work hand in hand to create an effective and sustainable strategy that will allow you to achieve your goals.
A team specialized in Shopify
Our Shopify developers are trained to take full advantage of the platform's features. They ensure that your site is fast, secure, and perfectly optimized for SEO.
Measurable results
We provide you with detailed reports and regular analyses to measure the impact of our actions on Shopify SEO and Shopify digital marketing. Our approach is transparent and results-oriented.
THEY USE ESCALADE TO BOOST THEIR SALES
Matthew Cookson
+800% Google Search Impressions
At the beginning of the mission, the brand accounted for +95% of the traffic. Today, the brand only represents 26% of the traffic. Strategic keywords drive 74% of the traffic.
Cenomy
+800% Google Search Impressions
Start of the mission: +92% of traffic based on the brand
Today, the brand only represents 12% of the traffic
Strategic keywords drive 88% of the traffic
Our SEO results
Our SEO expertise
EscaladE SEO experts work with the most widely used technologies such as Shopify, Wordpress, Drupal, Magento, Prestashop, Symfony, Laravel...
