Digital marketing is a complex and dynamic world, where trends and practices evolve quickly.
Yet many businesses still make common mistakes that hamper their digital strategy.
Discover the five mistakes to absolutely avoid to optimize your marketing approach.
1. Neglecting influencer marketing
According to a Nielsen study , 88% of consumers trust recommendations from individuals rather than brands.
Influencers often have a loyal and engaged audience, which is essential for driving qualified traffic to your website.
The main advantage of influencer marketing lies in the rapid acquisition of Internet users' trust, thanks to their appreciation of the work and personality of the influencer.
Therefore, not integrating influencer marketing into your digital strategy can cause you to miss important growth opportunities.
2. Forgetting Affiliate Marketing Strategy
Affiliate marketing is one of the strategies that has seen spectacular innovation since 2020 thanks to its adaptation to new technologies.
Due to its multiple advantages, this strategy is particularly effective, because:
It’s an effective way to generate passive income and grow your audience.
It provides the opportunity to attract customers through a diverse range of channels and sources, which diversifies the company's customer base.
According to a study by Business Insider, affiliate marketing generated $8.2 billion in advertising spending in 2022.
3. Omitting regular updating of your website
Forgetting to frequently update your website could cause a reduction in your visitor flow and your web presence because:
Frequently updating your web content has a positive impact on your SEO. Google robots scan each section to determine if it is a quality site.
Continuous publication of content on your site also promotes customer loyalty by creating anticipation among them.
By regularly updating your site, you strengthen the company's reputation by demonstrating the presence of a professional team behind your company.
4. Turning a blind eye to email marketing
A consumer who received an offer via email spends 138% more than another who did not receive this offer.
So, to increase your sales rate, consider including this strategy in your marketing plans.
For more results, implement the two main types of emailing:
Conversion email: This type of email is sent to people who are not yet customers, with the aim of converting them.
Loyalty email: This type of email is intended to retain existing customers and encourage them to continue using the company's products or services.
5. Ignoring the importance of SEO
Natural referencing (SEO) aims to optimize the ranking of a site on search engines, thus strengthening its visibility and attracting qualified traffic. Indeed :
Google and other search engines evaluate user experience when ranking web pages in search results.
Unlike paid advertising, SEO ensures lasting results over time.
According to a study by BrightEdge, SEO represents on average 53% of website traffic.
Take the time to study these mistakes to understand how modern business strategies work. This analysis will allow you to understand the importance of consulting a professional SEO agency to be able to stand out from the competition in your sector of activity.
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