EscaladE
Website redesign
An essential lever for your online success
Website redesign: choose EscaladE
Redesigning an existing website is not just a simple aesthetic facelift. It is a unique opportunity to improve overall technical performance, user experience (UX), natural referencing (SEO), and legal compliance. Discover in detail our redesign services that allow you to transform your site into a real growth tool.
Website redesign: technology update
Technologies are evolving rapidly. We help you migrate to modern and secure infrastructures to ensure the sustainability of your site and its compatibility with current devices.
Website redesign: optimizing loading speed
Loading speed is essential to provide a smooth experience and capture visitors' attention. We reduce loading times by optimizing images, compressing CSS and JavaScript files, and implementing advanced caching systems.
Improved technical performance: a faster and more reliable website
Website redesign: reducing technical errors
A site riddled with technical errors can harm its visibility and operation. Our teams identify and correct 404 errors, broken links, and indexing issues to ensure smooth navigation.
Deletion and restructuring of pages: a clearer tree structure
Analyzing the performance of your website's existing pages
Each page of your site is scrutinized to assess its usefulness and impact. Outdated or underperforming pages are removed to streamline the overall structure.
Website redesign with an intuitive tree structure
Intuitive navigation is essential to guide visitors to the information they are looking for. We create a logical hierarchical structure, promoting better understanding and fluid exploration.
Strategic Redirections
To avoid loss of traffic, we implement 301 redirects. This helps preserve SEO and direct users to the new relevant pages.
A website redesign designed for SEO
Keyword Analysis
SEO starts with a keyword strategy tailored to your industry. We optimize your pages for the terms most searched by your targets.
Rewriting of content
We rewrite your content to make it more engaging and optimized for search engines, while respecting good SEO practices.
Improved technical tags
Optimized meta tags, eye-catching titles, and well-written descriptions are integrated to improve your ranking in search results.
Our 5-step website redesign methodology
GDPR compliance and design: a modern and secure site
Compliance with GDPR standards
We adapt your site to the requirements of the General Data Protection Regulation (GDPR). This includes cookie management, the implementation of compliant forms, and a detailed privacy policy.
Why choose our hosting?
Flexibility : suitable for showcase sites, e-commerce and complex applications.
Personalized support : dedicated technical assistance to answer all your questions.
Transparency : clear pricing with no hidden costs.
THEY USE ESCALADE TO BOOST THEIR SALES
Frequently Asked Questions for a Successful Website Redesign
Why redesign your website?
A website redesign is essential to improve the user experience, modernize the design and optimize natural referencing. When your site no longer generates as much traffic or its navigation becomes obsolete, it is time to update it. By working with an SEO agency , you can also improve the visibility of your site on Google and attract new customers. In addition, a redesign often allows you to integrate new technologies and guarantee optimal compatibility with mobile devices.
What impact does a website redesign have on SEO?
A website redesign can significantly improve your SEO if done well. It allows you to optimize the structure of the site, reduce loading times and better target important keywords. A preliminary SEO audit is essential to detect flaws and define areas for improvement. It is also an opportunity to review the internal mesh and integrate suitable SEO tags. Be careful, a poorly managed redesign can harm SEO, hence the importance of entrusting the project to experts.
How to choose an agency for the redesign of your site?
To choose the right web redesign agency, check its references and past achievements. A good agency will be able to advise you on best practices and offer you a tailor-made strategy. Look for an agency that can manage the entire project, from website creation to web maintenance . Check customer reviews and ask for detailed quotes to compare offers. A good agency should also support you in updating content and SEO optimization .
What are the key steps to a successful website redesign?
The success of a website redesign is based on several key steps: auditing the existing site , defining objectives, creating specifications, and choosing a competent agency. It is essential to involve internal teams from the beginning of the project to ensure good coordination. Once the new site is developed, rigorous testing must be carried out before it goes live. Finally, think about a communication plan to announce the new version of the site to your users and customers.
Why choose EscaladE for your website redesign?
EscaladE is an agency specializing in the redesign and creation of custom websites . Thanks to its in-depth expertise in SEO and digital marketing , EscaladE guarantees an optimized redesign to improve the visibility of your site. We offer comprehensive support, including an SEO Audit , post-launch monitoring and web maintenance. Using EscaladE means ensuring a project that is controlled from start to finish, with experts capable of meeting all your expectations and boosting your online performance .
Our SEO results
Matthew Cookson
+800% Google Search Impressions
At the beginning of the mission, the brand accounted for +95% of the traffic. Today, the brand only represents 26% of the traffic. Strategic keywords drive 74% of the traffic.
Cenomy
+800% Google Search Impressions
Start of the mission: +92% of traffic based on the brand
Today, the brand only represents 12% of the traffic
Strategic keywords drive 88% of the traffic
Website redesign: improving the user experience (UX)
Website: user-oriented design
A well-designed website adapts to the needs of its users. We redesign the interface to make it clear, attractive and ergonomic, regardless of the device used.
Smooth navigation
Simplified menus, strategically placed calls-to-action (CTAs), and an optimized user journey help reduce bounce rates and increase conversions.
Enhanced accessibility
To ensure that your website is accessible to everyone, including people with disabilities, we apply the Web Content Accessibility Guidelines (WCAG) standards.
1. Analysis of needs and definition of objectives
Every website redesign project begins with a phase of listening and understanding.
We work closely with you to define your objectives: do you want a showcase site to present your services, an e-commerce site to sell online, or a web app to meet specific needs? We analyze your sector of activity, your targets, and your competitors in order to identify strategic opportunities.
This step also includes defining key features, graphic expectations, and performance goals, such as lead generation or SEO improvement . By laying a solid foundation, we ensure that your website redesign project perfectly meets your needs and ambitions.
2 - Architecture and design concept
Once the needs are defined, we move on to the design and architecture.
The goal is to create intuitive navigation, a fluid user experience, and a design that reflects your visual identity. Whether for a showcase site, an e-commerce site, or a web app, the redesign of your website must put the user at the heart of the thinking. We create wireframes and mockups to validate each aspect before development. The visual elements are optimized to ensure maximum impact and perfect compatibility on all devices (computers, tablets, mobiles).
This step ensures a solid foundation for your website redesign, while respecting your expectations in terms of aesthetics and functionality.
3 - Technical development and integration of features
Development is a key stage where your project comes to life.
Our developers use modern technologies and recognized CMS (such as WordPress , Shopify or PrestaShop ) to build a robust and efficient website. We integrate all the features defined upstream, whether it is a payment system for an e-commerce site, a contact form for a showcase site, or specific features for a web app.
We take care to optimize the technical performance, loading speed, and security of the site. Each step is carefully tested to ensure that the site works perfectly and meets current website standards.
4 - SEO and content optimization
A high-performance site must be visible. From the redesign phase of your website, we integrate best practices in terms of SEO : clear structure, optimized tags, and relevant content.
We support you in creating content adapted to your audience and your SEO objectives. For an e-commerce site, this includes optimizing product sheets, while a showcase site will highlight engaging texts to attract customers.
We also test performance on different search engines to ensure optimal positioning and maximize your visibility.
5 - Online publication, monitoring and support
The final step is putting your site online, but our work doesn't stop there.
We provide technical and strategic follow-up after launch to ensure that your site is functioning optimally. Whether it is for a showcase site, an e-commerce site or a web app, we offer maintenance services and regular updates. In addition, we train your team to use your site, allowing you to manage content and features independently. We manage Cookies Consent V2 and GDPR obligations.
With EscaladE, each website redesign project is designed to last, evolve, and adapt to the needs of your business.