EscaladE
Website redesign
An essential lever for your online success
Website redesign: choose EscaladE
Redesigning an existing website is not just a simple aesthetic facelift. It is a unique opportunity to improve overall technical performance, user experience (UX), natural referencing (SEO), and legal compliance. Discover in detail our redesign services that allow you to transform your site into a real growth tool.
Website redesign: technology update
Technologies are evolving rapidly. We help you migrate to modern and secure infrastructures to ensure the sustainability of your site and its compatibility with current devices.
Website redesign: optimizing loading speed
Loading speed is essential to provide a smooth experience and capture visitors' attention. We reduce loading times by optimizing images, compressing CSS and JavaScript files, and implementing advanced caching systems.
Improved technical performance: a faster and more reliable website
Website redesign: reducing technical errors
A site riddled with technical errors can harm its visibility and operation. Our teams identify and correct 404 errors, broken links, and indexing issues to ensure smooth navigation.
Discover our website redesign methodology in 5 steps
1. Analysis of needs and definition of objectives
Every website creation project begins with a phase of listening and understanding.
We work closely with you to define your objectives: do you want a showcase site to present your services, an e-commerce site to sell online, or a web app to meet specific needs? We analyze your sector of activity, your targets, and your competitors in order to identify strategic opportunities.
This step also includes defining key features, graphic expectations, and performance goals, such as lead generation or SEO improvement . By laying a solid foundation, we ensure that your website creation project perfectly meets your needs and ambitions.
Discover our SEA methodology in 5 steps
2 - Architecture and design concept
Once the needs are defined, we move on to the design and architecture.
The goal is to create intuitive navigation, a fluid user experience, and a design that reflects your visual identity. Whether for a showcase site, an e-commerce site, or a web app, our approach puts the user at the heart of the thinking. We create wireframes and mockups to validate each aspect before development. The visual elements are optimized to ensure maximum impact and perfect compatibility on all devices (computers, tablets, mobiles).
This step ensures a solid foundation for the creation of your website, while respecting your expectations in terms of aesthetics and functionality.
Discover our SEA methodology in 5 steps
3 - Technical development and integration of features
Development is a key stage where your project comes to life.
Our developers use modern technologies and recognized CMS (such as WordPress , Shopify or PrestaShop ) to build a robust and efficient website. We integrate all the features defined upstream, whether it is a payment system for an e-commerce site, a contact form for a showcase site, or specific features for a web app.
We take care to optimize the technical performance, loading speed, and security of the site. Each step is carefully tested to ensure that the site works perfectly and meets current website creation standards.
Discover our SEA methodology in 5 steps
4 - SEO and content optimization
A high-performance site must be visible. From the creation phase of your website, we integrate best practices in terms of SEO : clear structure, optimized tags, and relevant content.
We support you in creating content adapted to your audience and your SEO objectives. For an e-commerce site, this includes optimizing product sheets, while a showcase site will highlight engaging texts to attract customers.
We also test performance on different search engines to ensure optimal positioning and maximize your visibility.
Discover our SEA methodology in 5 steps
5 - Online publication, monitoring and support
The final step is putting your site online, but our work doesn't stop there.
We provide technical and strategic follow-up after launch to ensure that your site is functioning optimally. Whether it is for a showcase site, an e-commerce site or a web app, we offer maintenance services and regular updates. In addition, we train your team to use your site, allowing you to manage content and features independently. We manage Cookies Consent V2 and GDPR obligations.
With EscaladE, each website creation project is designed to last, evolve, and adapt to the needs of your business.
Deletion and restructuring of pages: a clearer tree structure
Analyzing the performance of your website's existing pages
Each page of your site is scrutinized to assess its usefulness and impact. Outdated or underperforming pages are removed to streamline the overall structure.
Website redesign with an intuitive tree structure
Intuitive navigation is essential to guide visitors to the information they are looking for. We create a logical hierarchical structure, promoting better understanding and fluid exploration.
Strategic Redirections
To avoid loss of traffic, we implement 301 redirects. This helps preserve SEO and direct users to the new relevant pages.
A website redesign designed for SEO
Keyword Analysis
SEO starts with a keyword strategy tailored to your industry. We optimize your pages for the terms most searched by your targets.
Rewriting of content
We rewrite your content to make it more engaging and optimized for search engines, while respecting good SEO practices.
Improved technical tags
Optimized meta tags, eye-catching titles, and well-written descriptions are integrated to improve your ranking in search results.
GDPR compliance and design: a modern and secure site
Compliance with GDPR standards
We adapt your site to the requirements of the General Data Protection Regulation (GDPR). This includes cookie management, the implementation of compliant forms, and a detailed privacy policy.
Why choose our hosting?
Flexibility : suitable for showcase sites, e-commerce and complex applications.
Personalized support : dedicated technical assistance to answer all your questions.
Transparency : clear pricing with no hidden costs.
THEY USE ESCALADE TO BOOST THEIR SALES
SEA: Frequently Asked Questions
Evaluating the profitability of my Advertising Investments
Understanding the ROI of a Google Ads campaign is essential for businesses seeking to evaluate the profitability of their advertising investments.
A Google Ads agency plays a key role in helping clients maximize this return. Using advanced tools, our agency precisely measures the results achieved: the number of conversions, cost per acquisition (CPA), and revenue generated. This ensures that every dollar spent contributes to achieving the set objectives. A well-managed campaign goes beyond simple clicks—it attracts qualified customers who are ready to make a purchase or take concrete action.
Our Google Ads agency analyzes real-time data to optimize ads, adjust bids, and test different strategies, ensuring continuous performance improvement. Additionally, we educate our clients on factors influencing ROI, such as landing page quality and keyword competition. Through this approach, we transform Google Ads into a powerful growth driver.
By entrusting us with this task, businesses ensure that their campaigns do not stop at generating clicks but deliver real profits.
Our Google Ads agency helps define an appropriate budget
Allocating an advertising budget is a crucial question for any business considering Google Ads. Our Google Ads agencyhelps define an appropriate budget, taking into account objectives, competition, and ROI expectations.
Determining the right budget starts with a thorough analysis: what is the average cost per click in the industry? How much investment is needed to generate a significant volume of clicks or conversions? Our agency develops a clear budgeting plan aligned with the company’s ambitions.
In practice, a budget that is too small may limit the visibility and impact of campaigns, while an overly large budget that is poorly optimized can lead to unnecessary expenses. Our Google Ads agency implements rigorous management to avoid these pitfalls, adjusting bids in real-time and optimizing ads based on performance.
We can also suggest initial testing with modest budgets to evaluate campaign performance before scaling investments. By following this strategic approach, we ensure that every dollar spent is used effectively to achieve the best possible results, while providing transparency and control over advertising expenses.
Keyword selection is one of the most critical aspects
Keyword selection is one of the most critical aspects of a Google Ads campaign. Our specialized Google Ads agencybegins with an in-depth analysis of the terms searched by target prospects. We identify relevant keywords by considering their search volume, industry relevance, and cost per click.
This selection aims to attract qualified traffic with genuine purchase or engagement intent.
Poor keyword selection can lead to unnecessary clicks, driving up costs without generating conversions. That’s why our Google Ads agency leverages powerful tools to analyze trends, study the competition, and identify strategic opportunities. We also implement negative keywords to exclude irrelevant searches, maximizing campaign efficiency.
By working with EscaladE, businesses benefit from continuous monitoring: keywords are regularly adjusted based on performance, seasonality variations, or market trends. Thus, keyword selection is not static but part of a dynamic strategy to ensure optimal results and high ROI.
Measuring the Effectiveness of Google Ads Campaigns is Essential
Measuring the effectiveness of Google Ads campaigns is essential to ensure their success. Our Google Ads agency brings expertise in tracking and analyzing the right performance indicators (KPIs). These metrics include click-through rate (CTR), cost per click (CPC), conversion rate, Quality Score, and cost per acquisition (CPA). This data provides precise insights into what works and what needs improvement.
Our agency configures tools like Google Analytics and conversion tracking to collect real-time data. This information is then interpreted to optimize campaigns: adjusting bids, conducting A/B tests on ads, and targeting the most high-performing audiences.
The effectiveness of a campaign isn’t just about generating clicks. Our Google Ads agency helps clients focus on tangible results: increasing sales, generating qualified leads, or enhancing brand awareness. Through regular and detailed reports, businesses can track their progress and refine their strategies accordingly. This data-driven approach ensures campaigns remain effective and aligned with business objectives.
EscaladE SEA stands out as a trusted partner
EscaladE SEA stands out as a trusted partner to manage your Google Ads campaigns and maximize your online presence. Our approach is based on in-depth expertise, personalized strategies, and a total commitment to delivering results.
We understand that every business is unique, which is why we design tailor-made campaigns aligned with your objectives and industry. Whether you aim to increase visibility, generate qualified leads, or boost sales, our team of SEA experts excels in mastering the nuances of Google Ads: selecting the right keywords, optimizing ads, and effectively managing bids.
With EscaladE SEA, every euro of your budget is invested wisely. We leverage powerful tools to analyze real-time data, adjust campaigns, and ensure a high return on investment (ROI). Our strategies rely on regular testing and detailed reports, ensuring complete transparency and measurable results.
By choosing EscaladE SEA, you gain comprehensive support, including guidance on your overall digital strategy to ensure sustainable growth. Turn your Google Ads campaigns into a powerful growth driver with our expertise and dedication.
Our SEO results
Matthew Cookson
+800% Google Search Impressions
At the beginning of the mission, the brand accounted for +95% of the traffic. Today, the brand only represents 26% of the traffic. Strategic keywords drive 74% of the traffic.
Cenomy
+800% Google Search Impressions
Start of the mission: +92% of traffic based on the brand
Today, the brand only represents 12% of the traffic
Strategic keywords drive 88% of the traffic
Website redesign: improving the user experience (UX)
Website: user-oriented design
A well-designed website adapts to the needs of its users. We redesign the interface to make it clear, attractive and ergonomic, regardless of the device used.
Smooth navigation
Simplified menus, strategically placed calls-to-action (CTAs), and an optimized user journey help reduce bounce rates and increase conversions.
Enhanced accessibility
To ensure that your website is accessible to everyone, including people with disabilities, we apply the Web Content Accessibility Guidelines (WCAG) standards.
