SEO Audit: Complete Guide to Analyze and Optimize Your Website
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The technical performance of your site is now crucial to perform on the web.
An SEO audit is a comprehensive inspection of all internal and external elements that influence your website’s search engine rankings. By examining aspects such as site structure, keyword optimization, backlinks, and mobile performance, the audit reveals crucial optimization opportunities.
Introduction to SEO Audit
Why carry out a technical and SEO audit?
A technical and SEO audit allows you to assess the health of your website and reveal the factors limiting its referencing. Through an in-depth analysis, EscaladE identifies the improvements needed to strengthen your online visibility and help you achieve your goals.
Identify technical blockages
There are many technical elements that can prevent your site from being properly indexed. Our experts identify these blockages to optimize the user experience (UX) and facilitate Google's journey on your pages.
Improve positioning and authority
A good SEO strategy is built on solid foundations. An audit ensures that your site meets search engine criteria, thus promoting its positioning and authority in your sector.
The steps of a complete SEO audit at EscaladE
EscaladE conducts a rigorous audit following several key steps. This approach allows us to cover all aspects of SEO, from technical to content, to ensure an accurate diagnosis and effective recommendations.
Technical analysis of infrastructure
The technical audit is the first step of our analysis. It allows us to check the technical configuration of your site and ensure that there are no obstacles to its indexing by search engines.
Page loading performance
Loading speed is an essential criterion for SEO and user experience. Our experts evaluate the loading time of your pages and help you implement solutions to optimize the speed of the site.
Mobile Compatibility
With a large majority of searches happening on mobile, mobile compatibility is crucial. We analyze display and navigation across different devices to ensure an optimal experience for all users.
User experience is at the heart of search engine requirements. An SEO audit helps detect and correct elements that can harm navigation, improve visitor satisfaction and encourage their loyalty.
Optimize the user experience
Security is a factor taken into account by Google for SEO. EscaladE checks that your site uses the HTTPS protocol and meets the expected security standards.
Security and HTTPS
Why is an SEO audit essential?
An SEO audit is a crucial step to ensure the success of any digital strategy. It is an in-depth analysis of your website, aimed at identifying the elements that hinder its performance in search engines. Without an accurate diagnosis, your site risks losing valuable opportunities, both in visibility and qualified traffic.
The digital environment is constantly evolving, and search engine algorithms, especially Google, regularly impose new standards. An SEO audit ensures that your site meets these essential criteria, such as loading speed, mobile compatibility or even Core Web Vitals. Ignoring these aspects can not only limit your positioning, but also harm the user experience.
Another major challenge of an SEO audit is to understand your position in relation to your competitors. By analyzing their strategy, keywords, and online presence, you gain valuable insights to adjust your efforts and maintain a competitive advantage.
In summary, an SEO audit is essential to ensure that your site is optimized, in line with market standards, and capable of attracting and converting visitors effectively.
5 Key Steps for a Complete SEO Audit
Technical performance
Display speed, 404 errors, redirects, compressions, Hn presence, absence of metas...
Optimization
Optimized pages to help Google understand your business and your strengths...
Netlinking
Status of your backlinks, toxic backlinks, optimization...
On-page SEO analysis
After the technical audit, we focus on on-page SEO analysis, which covers the internal elements of your pages to ensure they are optimized for SEO.
Keyword Analysis
We review the keywords used on each page to check their relevance and positioning potential. EscaladE helps you target the right keywords to attract qualified traffic.
Optimizing HTML tags
HTML tags like title and description tags play a crucial role in SEO. Our team makes sure that these tags are optimized to attract clicks and improve SEO.
Content and structure of pages
Off-page SEO analysis
Quality content and a clear structure are essential for SEO. We analyze the quality of your content and suggest adjustments to ensure it meets the expectations of visitors and search engines.
Off-page SEO analysis looks at external elements that influence your site's ranking, including links and online reputation.
Backlinks profile
Backlinks are essential to strengthen the authority of a site. EscaladE analyzes your inbound link profile to check their quality and relevance, and suggests actions to improve your netlinking .
Social media presence
Social signals indirectly influence SEO. We look at your social media presence and audience interactions to boost your visibility and credibility.
E-reputation and mentions
Mentions of your brand on the web have an impact on your SEO. We identify the sources of these mentions and help you manage and optimize your e-reputation.
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90%
clicks
are done on the 1st page
70%
clicks
are made on the 3rd positions
40%
clicks are made on the 1st position
Why is SEO so important?
The SEO Audit Report
The SEO audit report is a central part of our service, providing a clear view of the current state of your website and how it can be optimised to achieve better performance in search engines.
Our SEO audit is completely free.
Final report and action plan
At the end of our audit, EscaladE provides a detailed report containing all observations and recommendations. This document serves as a roadmap for implementing corrective actions and continuously improving your site.
Summary of observations
We compile technical, on-page and off-page data to provide a global view of the state of your site. This report gives you a clear idea of the areas to work on to optimize your SEO.
Personalized recommendations
Each site is unique, which is why our recommendations are adapted to your context and your objectives. EscaladE offers concrete actions to strengthen your SEO in a sustainable way.
Monitoring and support
An SEO audit is the first step in continuous improvement. Our team supports you in implementing changes and offers follow-up to adapt your SEO strategy based on the results.
THEY USE ESCALADE TO BOOST THEIR SALES
Frequently Asked Questions
An SEO Audit is essential to know strengths and weaknesses
An SEO audit is the first essential step to understand your site's current performance and identify opportunities for improvement. It is a complete analysis of your natural referencing. It examines the technique, the quality of the content, the backlink strategy and the user experience (UX).
Our team of experts carries out a complete and personalized audit to:
- Identify the strengths of your site: well-positioned pages, high-performance keywords, quality backlinks.
- Detect technical weaknesses: 404 errors, loading speed, indexing problems or mobile compatibility.
- Evaluate the relevance and optimization of your existing content.
- Analyze your link profile to eliminate toxic backlinks that could hurt your rankings.
With this audit, we establish a clear roadmap, prioritizing the actions that will have the greatest impact on your visibility. You get a detailed overview of your SEO performance, accompanied by concrete recommendations to maximize your results.
An e-commerce site presents unique SEO challenges
An e-commerce site presents unique challenges, requiring a tailored approach when conducting an SEO audit .
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Product Page and Datasheet Management : Product pages are often prone to duplicate content, especially when multiple variations of the same product share similar descriptions. An SEO audit identifies these issues and recommends optimizations to avoid duplicate content . This may include rewriting descriptions or using canonical tags .
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Optimizing categories and tags : Categories play a crucial role in the SEO of an e-commerce site . An SEO audit evaluates the relevance of the titles , descriptions and H1 tags of the category pages. A well-thought-out structure , with strategic keywords , helps attract qualified traffic and improve the user experience .
An audit for an e-commerce site also focuses on the management of internal links , customer reviews and the loading speed of product pages , all of which have a direct impact on conversions and SEO .
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Multilingual sites require special attention to managing hreflang tags . These tags inform search engines about the language and geographic versions of a page, allowing them to direct users to the correct version of content .
An SEO audit for multilingual sites checks the correct configuration of hreflangs to avoid common errors, such as missing or incorrectly configured tags . It also evaluates whether the URLs of the different language versions are consistent and accessible.
Additionally, SEO audit identifies language-related content duplication issues, such as when English content is accidentally accessible on multiple subdomains or regional directories. Accurate management ensures a smooth user experience while boosting visibility in local and international results.
How do we help you be number 1?
Reaching the first position on Google is not a coincidence, but the result of a rigorous and well-executed SEO strategy . With us, each action is designed to maximize your performance and bring you to the top of search results. But how do we proceed to help you dominate your online market?
Industry Analysis : We start by studying your niche and competitors. This helps us find opportunities. By understanding which keywords are driving the most traffic, we analyze your rivals’ strategies. Then, we create a tailor-made plan to outperform them.
Technical SEO optimization : The foundation of any successful SEO strategy is a technically sound website . We fix indexing errors. We improve loading speed. We make your site compatible with Google's mobile-first indexing requirements.
Creation of interesting and optimized content: We create content that attracts your visitors and pleases search engines . Whether for a blog , product sheets or service pages, each text is designed to maximize your visibility .
Effective Netlinking Strategy : With partnerships and regular monitoring, we obtain quality backlinks . This strengthens your online authority . These links not only help you climb in search results , but also establish your credibility in your field.
Continuous monitoring and adjustments : SEO is an evolving process. We constantly monitor your site's performance and adjust our actions based on new opportunities and algorithm changes.
Our mission is simple: as an SEO agency , we make your site an essential reference in your sector.
Choosing EscaladE SEO means ensuring you work with a team of passionate and committed SEO experts
Here's why our customers trust us:
Recognized and certified expertise : Our team has specialists in SEO , content and UX . They master the best tools on the market. We are always up to date on the latest developments in Google algorithms , which allows us to guarantee you an optimal SEO strategy . We are a Semrush Partner Agency .
Measurable SEO results : Unlike other agencies that promise without delivering, we commit to clear and measurable objectives . You have access to a real-time client portal. You can track the progress of your keywords and organic traffic to your website . You can also see many other things.
Personalized support : Each project is unique, and we treat it as such. You benefit from a dedicated contact who follows your progress, answers your questions, and adjusts actions according to your needs.
A global approach : We don’t just work on SEO. We help you improve your digital strategy . We integrate your efforts on social networks , your advertisements and your marketing content.
An exceptional ROI : Our priority is to offer you a sustainable return on investment . By boosting your qualified traffic and increasing your conversions , we make your website a powerful growth lever.
Transparent service : You are informed at every stage. Our detailed reports and clear recommendations allow you to understand exactly what is working and what needs to be improved.
In short, we do everything we can to boost your online visibility and help you achieve your business goals. Much more than an SEO agency, we will maintain your website, and make it evolve with you.
Our SEO results
Matthew Cookson
+800% Google Search Impressions
At the beginning of the mission, the brand accounted for +95% of the traffic. Today, the brand only represents 26% of the traffic. Strategic keywords drive 74% of the traffic.
Cenomy
+800% Google Search Impressions
Start of the mission: +92% of traffic based on the brand
Today, the brand only represents 12% of the traffic
Strategic keywords drive 88% of the traffic
1 - Check the structure and architecture of the site
One of the first steps in an SEO audit is to analyze the structure of your website . A clear architecture allows search engines like Google to easily understand the organization of your pages and crawl them efficiently.
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Logical URL structure : URLs should be short, descriptive, and include relevant keywords . A poorly constructed URL, one that is too long or filled with unnecessary characters, can make it difficult for indexing robots to find them.
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Category Organization : A well-structured website has a coherent internal mesh and a clear hierarchy between categories and subcategories. This not only makes it easy for search engines to navigate, but also improves the user experience.
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Intuitive navigation : The presence of well-thought- out menus and breadcrumbs is essential to guide visitors and robots through the site , without them getting lost.
2 - Identify and correct technical errors
A technical SEO audit aims to detect obstacles that can prevent your site from being crawled and indexed correctly .
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404 Pages : 404 errors occur when deleted pages or broken links are n’t redirected . They hurt the user experience and signal inconsistencies to Google. Fix these errors by implementing 301 redirects to relevant pages.
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Redirect chains and loops : These errors slow down navigation and dilute the SEO juice transmitted by links . They must be eliminated to improve the effectiveness of redirects .
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XML Sitemap and robots.txt file : These files must be configured correctly to guide Google's robots to the pages you want to index , while excluding those that are not relevant.
3 - Analyze and optimize existing content
Content is the central pillar of any SEO strategy . During an SEO audit , it is essential to evaluate the quality , relevance and uniqueness of the texts on your site.
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Fix duplicate content : Duplicate content , whether internal or external , can result in penalties from Google. Identify these duplicates using tools like Siteliner or Screaming Frog, and make changes to ensure the uniqueness of your pages.
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Optimizing content relevance : Each page must meet users' search intentions . This involves using strategic keywords , adopting a clear structure with subtitles (H2, H3) and integrating media (images, videos) to enrich the user experience .
4 - Measure the impact of loading speed
The loading speed of a site has a direct impact on SEO ranking and user experience . A slow site discourages visitors and increases the bounce rate , which harms your organic SEO .
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Image Compression : Large images slow down loading times . Use optimized formats like WebP and compress files to reduce their size without sacrificing quality .
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Using browser cache : Caching static resources allows visitors to load pages faster on subsequent visits.
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Efficient hosting : A slow or poorly configured server can significantly affect loading speed . Make sure you use hosting that is suitable for your needs, especially for high traffic websites .
5 - Test mobile compatibility and Core Web Vitals
With the advent of mobile-first indexing , Google favors sites that are optimized for mobile devices . An SEO audit should therefore include an in-depth analysis of your mobile-friendliness and Core Web Vitals .
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Responsive design : Your site should automatically adapt to different screen sizes . A responsive design ensures an optimal user experience on smartphones, tablets and computers.
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Core Web Vitals : These key indicators include:
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Largest Contentful Paint (LCP): Time taken to display the main content.
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First Input Delay (FID): Response time after a user interaction.
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Cumulative Layout Shift (CLS): Visual stability during page load.
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Improving these metrics requires optimizing your assets ( CSS , JavaScript ) and using a CDN (Content Delivery Network) to speed up loading times .