EscaladE
Next generation SEO agency to boost your traffic
What is SEO?
SEO: An essential lever for growth
SEO, or natural referencing, groups together techniques to improve the visibility of a website. This helps to better position itself in the results of search engines like Google. In a world where more than 90% of online experiences begin with a search, SEO is essential. It helps companies stand out in a very competitive digital environment.
The main benefit of SEO is to generate qualified traffic. This means visitors who are really interested in your products or services. Unlike paid advertising (SEA), SEO focuses on sustainable organic positioning that attracts users naturally. When a site is well optimized, it benefits from a constant flow of visitors without depending on a permanent advertising budget.
Furthermore, SEO is not just about gaining traffic. It helps build your brand’s credibility and authority. Ranking well in search results inspires trust in users and positions you as a reference in your field.
In short, SEO is not just a marketing tool. It is a real growth strategy to integrate into your business.
Semantic Lever
Semantic aspects also play a key role: the quality and richness of the content, the architecture of your site, the structuring of the text, as well as a relevant use of keywords.
Technical Lever
Google evaluates several technical aspects of your site, such as loading speed, duplicate page handling, 404 error correction, and mobile compatibility.
Reputational Leverage
Semantic aspects also play a key role: the quality and richness of the content, the architecture of your site, the structuring of the text, as well as a relevant use of keywords.
Our 4 pillars for effective SEO
SEO is based on three fundamental elements: content, technique, and popularity. Understanding and optimizing these three aspects is essential to a successful SEO strategy.
SEO optimized and engaging content
Optimized content is the foundation of any successful SEO strategy. In a world where Google values the quality of information, it is important to create engaging content. Well-structured content helps you stand out.
But what do we mean by “optimized content”? It’s text, images and videos. They meet the search needs of Internet users. They also integrate important keywords in your sector.
Good content should be informative and well-organized. Use Hn tags for titles and subtitles. Add relevant keywords, but avoid keyword stuffing.
By using long tail phrases and frequently asked questions, you increase your chances of appearing in featured snippets. These boxes are at the top of search results.
At the same time, good internal linking is important. It helps users navigate your pages. It also shows search engines the structure of your site.
The more engaging and relevant your content is, the more it retains visitors and reduces the bounce rate, a positive signal for Google. A company blog, detailed guides, and optimized product sheets can improve your natural referencing.
SEO Technique: A Solid Foundation
Technical is the invisible but fundamental pillar of SEO. If your site has technical issues, even the best content in the world won’t be able to rank well. Technical optimization aims to ensure that your site is fast, accessible, and easy for search engine robots to crawl.
A key aspect is loading speed. Users, like Google, prefer sites that load in less than 3 seconds. This is achieved through image compression, caching, and the use of efficient hosting.
Additionally, with the increasing importance of mobile-first indexing, your site must be responsive. It must adapt well to mobile devices.
Technical optimization also includes elements such as:
- Fixed 404 errors and broken links.
- Using well-written meta tags for titles and descriptions.
- Creation of a robots.txt file and an XML sitemap to facilitate indexing by Google.
- Implementation of HTTPS to ensure user security.
By investing in a good technical structure, you improve the user experience. You also give Google reasons to rank your site higher in the results.
SEO popularity: backlinks and netlinking
Popularity, measured by the number and quality of backlinks to your site, is very important to Google. Backlinks, or inbound links, are like votes of confidence. The more links a site has from trusted sources, the more credible it is seen as by search engines.
However, not all links are equal. An effective netlinking strategy must favor links from sites with strong authority and a theme consistent with yours. An e-commerce site that sells cosmetics will have more advantages with a link from a well-known beauty blog than with a general directory.
To boost your popularity, our SEO agency uses proven techniques:
- Creating quality content that naturally attracts links.
- Participation in strategic partnerships and collaborations with other sites.
- Finding and correcting toxic backlinks, which could harm your SEO.
Finally, internal netlinking is very important. It helps redistribute the authority of your best pages. It also strengthens pages with high potential. This improves your entire site.
UX and User Engagement
User experience (UX) has become a key factor in SEO ranking. Google values sites that offer smooth navigation, attractive design, and immediate relevance to the user.
Behavioral signals are important. They include click-through rate (CTR) and time spent on a page. These signals depend on the quality of the user experience.
To improve UX, several elements must be taken into account:
- A clear and intuitive menu that makes navigation easy.
- Fast and visually appealing pages, optimized for all screen sizes.
- Well-placed calls to action (CTAs) to encourage visitors to interact with your site.
Engagement also requires paying attention to interactive content. This includes quizzes, videos, and infographics. These elements capture users’ attention. The more engaging your site is, the more likely your visitors are to return and share your content, thus strengthening your SEO efforts.
Why is SEO so important?
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90%
clicks
are done on the 1st page
70%
clicks
are made on the 3rd positions
40%
clicks are made on the 1st position
Search engine positioning: a determining factor
Studies show that the majority of clicks go to the top positions of a search results page, especially the first three links. Each position brings a different share of traffic, influenced by user intent and the quality of the results displayed.
Positions 1 to 3: Traffic Champions
Position 1 : The first result typically receives between 30% and 40% of clicks because it is the first visible link and most likely to meet user expectations.
Position 2 : The second position gets between 15% and 20% of clicks. Although a little less attractive than the first, it remains in the field of vision of most users.
Position 3 : About 10% of clicks go to the third result, which is still a good click-through rate (CTR) to attract significant traffic.
Positions 4 to 10: a gradual decrease
For results between the fourth and tenth positions, the number of clicks decreases markedly. In fact, only 5 to 8% of clicks go to the fourth result, and this percentage continues to decrease for the following positions. At each position, you get about 50% of the clicks of the higher position...
The impact of the first page
Sites on the first page, even those at the bottom of the page, continue to receive traffic. However, the second page and beyond get an extremely low click-through rate (less than 1% of clicks on average).
How to calculate potential traffic for a given keyword?
Potential traffic depends not only on the site's position, but also on the keyword's search volume. Here's how to estimate the number of visitors based on position and search volume.
Step 1: Know the monthly search volume of the keyword
It is essential to have an estimate of the monthly search volume for the keyword. For example, if a keyword has 10,000 monthly searches, one can use this figure to estimate the visitor potential.
Step 2: Apply click rate based on position
By applying the average CTR for each position, we can obtain an estimate of the number of visitors:
Position 1: 10,000 x 0.40 = 4,000 visitors per month.
Position 2: 10,000 x 0.20 = 2,000 visitors per month.
Position 3: 10,000 x 0.10 = 1,000 visitors per month.
Limits and variations of CTR
These numbers are averages and may vary depending on search intent. For example, a transactional keyword (e.g., “buy shoes”) might generate more clicks than an informational keyword (e.g., “history of shoes”).
Why aim for the top positions?
Getting a top position for a key keyword can make a big difference in terms of visibility and traffic. This can represent thousands of additional visitors and significantly increase conversions.
GDPR and Privacy Policy: Protecting Your Users' Data
Understanding GDPR
The General Data Protection Regulation (GDPR) requires companies to protect their users' personal data. Any collection, storage or use of data must be transparent and respect the rights of individuals.
Our services for complete GDPR compliance
Drafting the privacy policy
We write a clear, educational document that complies with GDPR requirements.
GDPR compliance audit
We analyze your internal processes to ensure that all your practices comply with the regulations.
Training and awareness
We train your teams for responsible management of personal data.
Artificial intelligence to optimize SEO
We have integrated AI tools that help us position our clients at the top of search results.
By automating analysis processes, AI enables better understanding and exploitation of search data, thus facilitating the development of more efficient and effective SEO strategies.
Artificial Intelligence (AI) is changing the world of SEO. It offers more accurate and efficient solutions. This helps to improve online visibility quickly. By integrating AI-powered tools, we help our clients maximize their potential by leveraging data strategically.
Our concrete applications of AI for SEO include:
1. Predictive Keyword Analysis : With AI, we find new keywords and search trends. This helps you understand what your audience is waiting for.
2. Automated Content Optimization : Using AI-powered writing tools like ChatGPT or Jasper helps create content that is optimized for search engines and remains interesting for your users.
3. Advanced Technical SEO Audit : AI algorithms find technical issues. This includes indexing errors and broken links. They also offer solutions to improve your site’s performance.
4. Real-time monitoring and adjustments : AI tools constantly analyze SEO performance. They adjust recommendations to improve your results.
By putting AI at the heart of your SEO strategy , we guarantee you a competitive advantage by combining innovation and human expertise. This modern approach allows you to optimize every aspect of your natural referencing, from audit to execution.
Our SEO expertise
EscaladE experts work with the most widely used technologies such as Shopify , Wordpress , Drupal, Salesforce, Magento, Prestashop , Symfony, Laravel...
THEY USE ESCALADE TO BOOST THEIR SALES
SEO expertise tailored to each industry
Each sector of activity has its own specificities, and an effective SEO strategy must take these specificities into account. We collaborate with clients from various fields, offering them tailor-made solutions adapted to their needs.
1. E-commerce : We optimize product sheets, category structure, and integrate structured data to improve item visibility and increase online sales.
2. SaaS : For software companies, we implement SEO strategies that generate qualified leads , with a focus on keywords corresponding to the solutions they offer.
3. Startups : We support young companies with rapid SEO strategies adapted to their resources, to enable them to position themselves against their more established competitors.
4. Healthcare : We help clinics, medical practices, and healthcare businesses meet strict content standards while maximizing their visibility to patients.
5. Tourism and Hospitality : We improve the online presence of hotels, travel agencies and booking platforms by targeting local, seasonal and destination-specific keywords.
6. Real Estate : We work with real estate agencies and developers to attract prospects via local keywords and technical optimizations specific to property listings.
7. Training and education : We help schools, universities, and online training platforms attract students through targeted content optimized for educational research.
8. Fashion and beauty : For clothing and cosmetic brands, we optimize SEO campaigns to maximize the visibility of collections and improve conversion rates .
9. Industry and B2B : We develop SEO strategies for manufacturers and industrial service providers, highlighting their expertise to a professional audience.
10. Finance and Insurance : We help banks, brokers, and insurance companies generate qualified leads through optimized content and local SEO.
11. Investment funds : We work with investment funds to strengthen the digital performance of their investments . By optimizing the SEO of their portfolio companies, we increase their online visibility, promote their growth and consolidate their attractiveness for future investors. Thanks to a strategy adapted to the specific needs of each investment, we help maximize their value and impact in their respective sectors.
Our SEO results
Matthew Cookson
+800% Google Search Impressions
At the beginning of the mission, the brand accounted for +95% of the traffic. Today, the brand only represents 26% of the traffic. Strategic keywords drive 74% of the traffic.
Cenomy
+800% Google Search Impressions
Start of the mission: +92% of traffic based on the brand
Today, the brand only represents 12% of the traffic
Strategic keywords drive 88% of the traffic
Our 5-step SEO methodology
1 - Personalized SEO analysis and audit
The first step of a successful SEO strategy begins with an in-depth analysis and a personalized SEO audit . This phase is crucial to understand the strengths, weaknesses, and opportunities of your site.
Each project is unique. That is why our SEO agency makes a complete diagnosis of your website. This allows us to create solid foundations for sustainable optimization.
The technical audit helps us check important elements. This includes loading speed , site structure , mobile compatibility and page indexing . In parallel, we carry out a strategic keyword analysis , aimed at identifying the most relevant terms for your sector: your Stars . This includes long tail expressions, often overlooked but essential to capture qualified traffic.
We also review your existing content , evaluate your netlinking and identify toxic backlinks that could penalize your natural referencing . At the end of this step, we have a clear view of your SEO situation. We also know which actions are priorities to carry out.
Our 5-step SEO methodology
2 - SEO strategy adapted to your objectives
Once the analysis is complete, our SEO agency develops a tailor-made SEO strategy , perfectly aligned with your business objectives . Whether you want to increase your local visibility , dominate a national market , or conquer international markets , our approach is fully personalized.
Our SEO strategy is based on four fundamental pillars: technique , content , popularity ( backlinks ), and user experience (UX). We set clear and measurable goals . For example, we want to improve your positions on important keywords. We also want to increase organic traffic and generate qualified leads .
At the same time, we monitor Google algorithm updates. This ensures that your strategy remains effective in the face of search engine changes. Each action is prioritized according to its impact on your traffic and its return on investment (ROI), ensuring you rapid and sustainable progress .
Our 5-step SEO methodology
3 - SEO implementation and continuous adjustments
After validating the SEO strategy , we move on to implementing SEO optimizations. This step includes technical actions such as:
- Fixing 404 errors and redirects .
- Optimization of meta tags (titles, descriptions).
- Improved loading speed .
- The establishment of a coherent internal network .
We write optimized texts . They meet your target search intentions. We keep an engaging and natural tone. At the same time, we deploy a netlinking strategy aimed at obtaining quality backlinks from relevant sites .
But our work doesn’t stop there. SEO is an evolving process. We constantly monitor your website’s performance and make continuous adjustments to maximize its potential. This proactive approach allows us to respond quickly to algorithm changes or new search trends .
Our 5-step SEO methodology
4 - Detailed SEO reporting and recommendations
Transparency is a key element of our methodology . We offer our clients an innovative client portal . It is a centralized dashboard to see all reports in real time . This portal allows you to precisely monitor SEO performance while offering a global vision of your digital strategy.
Through our portal you can:
- Track in real time the positioning of your keywords in search engines, and your competitors .
- Visualize the evolution of organic traffic and identify the pages that attract the most engagement .
- Access detailed metrics such as click-through rate (CTR) or conversion rate and average time spent on your pages.
- Analyze the number of conversions generated , as well as the factors that influence your leads and sales .
But our portal goes far beyond SEO. It brings together in one place all the important information for your digital marketing. This includes advertising campaigns (Ads), blog performance , social media management, and more. This centralization facilitates strategic decision-making by giving you an overview of your digital efforts.
In addition to the data provided, each report is accompanied by concrete recommendations , designed to maximize the impact of your actions. For example, if a keyword is experiencing strong growth, we suggest adjustments to capitalize on this trend. If a page is experiencing difficulties, we identify specific solutions to improve its performance.
With this level of detail, you can measure the return on investment (ROI) of your SEO strategy and other digital tools.
Our SEO methodology in 5 steps
5 - Concrete and measurable results
Our ultimate goal is to provide you with tangible and measurable SEO results . With our precise method, we ensure better visibility of your website . This translates into more traffic and conversions .
We make it a point of honor to transform your investments into concrete benefits. For example, a better position on Google for your important keywords increases qualified traffic. This generates more leads and sales . In other words, we make your site a real growth engine .
Our method focuses on data. It combines technical SEO expertise and a good knowledge of algorithms. This helps us improve your results at every step. With us, SEO becomes a powerful and sustainable lever to develop your online business .
Frequently Asked Questions
An SEO Audit is essential to know strengths and weaknesses
An SEO audit is the first essential step to understand your site's current performance and identify opportunities for improvement. It is a complete analysis of your natural referencing. It examines the technique, the quality of the content, the backlink strategy and the user experience (UX).
Our team of SEO experts carries out a complete and personalized audit to:
- Identify the strengths of your website: well-positioned pages, high-performance keywords, quality backlinks.
- Detect technical weaknesses: 404 errors, loading speed, indexing problems or mobile compatibility.
- Evaluate the relevance and optimization of your existing content.
- Analyze your link profile to eliminate toxic backlinks that could hurt your rankings.
With this audit, we establish a clear roadmap, prioritizing the actions that will have the greatest impact on your visibility. You get a detailed overview of your SEO performance, accompanied by concrete recommendations to maximize your results.
A global SEO strategy is essential to conquer the international market
In an increasingly connected world, international SEO is essential for businesses that want to grow. Optimizing a site for foreign markets is not just about translating content. It requires a global strategy. This strategy must take into account the cultural and linguistic differences of each audience.
Our international SEO expertise includes:
Using hreflang tags helps search engines. They show which version of a page to display. This depends on the user's language or region.
- Localized keyword research to ensure your content matches search terms in each target region.
- Optimization of multilingual content, taking into account cultural nuances and the specific expectations of local audiences.
- An international netlinking strategy, aimed at obtaining quality backlinks from relevant sites in each country.
By using these techniques, we help our clients attract good traffic to new markets. This strengthens their international presence and increases their return on investment (ROI) worldwide.
Your e-reputation is very important for the success of your business
E-reputation influences how your customers and partners view your brand. Good SEO can play a key role in managing and improving your online image.
We implement specific strategies to:
- Monitor and analyze your e-reputation using monitoring tools, in order to quickly identify negative or positive mentions.
Optimize for positive content like customer reviews, news articles, and testimonials. This will make them appear first in search results .
- Create and promote quality content ( blogs , case studies, videos) that strengthen your credibility and increase your visibility .
Managing online crises requires working on negative results. Problematic content needs to be diluted. This is done by adding well-chosen content. This new content helps relegate problems to Google's secondary pages.
Our proactive method helps you control your image . It allows you to create a relationship of trust with your audience. This strengthens your position as a key player in your field.
How do we help you be number 1?
Reaching the first position on Google is not a coincidence, but the result of a rigorous and well-executed SEO strategy . With us, each action is designed to maximize your performance and bring you to the top of search results. But how do we proceed to help you dominate your online market?
Industry Analysis : We start by studying your niche and competitors. This helps us find opportunities. By understanding which keywords are driving the most traffic, we analyze your rivals’ strategies. Then, we create a tailor-made plan to outperform them.
Technical SEO optimization : The foundation of any successful SEO strategy is a technically sound website . We fix indexing errors. We improve loading speed. We make your site compatible with Google's mobile-first indexing requirements.
Creation of interesting and optimized content: We create content that attracts your visitors and pleases search engines . Whether for a blog , product sheets or service pages, each text is designed to maximize your visibility .
Effective Netlinking Strategy : With partnerships and regular monitoring, we obtain quality backlinks . This strengthens your online authority . These links not only help you climb in search results , but also establish your credibility in your field.
Continuous monitoring and adjustments : SEO is an evolving process. We constantly monitor your site's performance and adjust our actions based on new opportunities and algorithm changes.
Our mission is simple: as an SEO agency , we make your site an essential reference in your sector.
Choosing EscaladE SEO means ensuring you work with a team of passionate and committed SEO experts
Here's why our customers trust us:
Recognized and certified expertise : Our team has specialists in SEO , content and UX . They master the best tools on the market. We are always up to date on the latest developments in Google algorithms , which allows us to guarantee you an optimal SEO strategy . We are a Semrush Partner Agency .
Measurable SEO results : Unlike other agencies that promise without delivering, we commit to clear and measurable objectives . You have access to a real-time client portal. You can track the progress of your keywords and organic traffic to your website . You can also see many other things.
Personalized support : Each project is unique, and we treat it as such. You benefit from a dedicated contact who follows your progress, answers your questions, and adjusts actions according to your needs.
A global approach : We don’t just work on SEO. We help you improve your digital strategy . We integrate your efforts on social networks , your advertisements and your marketing content.
An exceptional ROI : Our priority is to offer you a sustainable return on investment . By boosting your qualified traffic and increasing your conversions , we make your website a powerful growth lever.
Transparent service : You are informed at every stage. Our detailed reports and clear recommendations allow you to understand exactly what is working and what needs to be improved.
In short, we do everything we can to boost your online visibility and help you achieve your business goals. Much more than an SEO agency, we will maintain your website, and make it evolve with you.